USING LINKEDIN, YOUTUBE, YELP OR PINTEREST – PINTEREST
I was asked to create a Social Media Strategy Campaign that a small business does not utilize.
PROMOTE A SMALL BUSINESS
Find a small business that maintains an active social media presence. Or create a campaign for your own business idea!
Write a one-to-two-paragraph description of what the business does/sells, where it’s located, who its clientele and target audience is, how long it has been in operation, etc.
DEVELOP A SOCIAL MEDIA STRATEGY
What social media channels do they currently use? Investigate their social media use and who their target audience is using analytics.
Choose one of the social media channels that the small business owner uses and can be improved or does not utilize. For this project choose either YouTube, Yelp, LinkedIn, or Pinterest.
Develop a social media campaign for the business based around that social media channel. Ensure that that social media channel makes sense for the type of business you choose
DEVELOP A SOCIAL MEDIA STRATEGY-Suggested Changes
What is your social media campaign description and main objective? What tangible goals have you set over what timeline?
DEVELOP A SOCIAL MEDIA STRATEGY-Description & Reasoning behind Campaign Choice
Do not launch the campaign. Instead present examples of what kind of content, promotion, engagement, or advertising you would use to meet your marketing goal.
How are you using analytics to adjust and learn from this campaign?
Small Business: Benanna Bakery
Social Media Platform: Pinterest